Career Reinvention and Visibility Strategy, Storytelling Women 40+

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Some brands I have worked with— Breitling . Rimmel London . Red Bull . Davidoff . Baileys. Shiseido . Greenpeace . Parmigiani . Maurice Lacroix . adidas .
Mel Elsbeth— former marketing lead for the likes of Breitling, Davidoff & ShiseidoI’m a premium brand strategist helping women over 40 articulate their value and tell their story - through guided interviews - that attract aligned opportunities.

Uncover Your Difference.

The Conversation-FirstContent Studio.

We believe – The best marketing is not created. It’s uncovered.

We take content creation off your hands.
We record a 60min podcast session with you. You leave with your story ready and a bank of content that sells you online for 30 days – done. No homework.

So you can show up authentically online – no icky camera performance.
No time waisting trying to become a content creator.
Through conversation.
We turn one strategic interview into visibility and impact.

You get:

More energy for your clients and time back for your family.
Visibility that feels easy, safe – and 100% you.

Show me How
15-minute chat to explore your visibility challenge + next best step

Brands I have worked with in the past

San E. "Mel helped me land my absolute dream job in my favourite field."Bani - Watch Editor Financial Review: "Melanie is one of the very best communicators I have encountered, and has almost single-handedly lifted the profiles in Australia of Breitling and Maurice Lacroix. All this in a matter of months."│Caro "Das Gespräch mit dir hat echt was bewegt in mir, insbesondere den Mut zu fassen, meine eigene Geschichte zu erzählen."
WEEKLY LETTER

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Real talk for women who want to grow their visibility without loosing themselves in the process. Ready to start the journey? Learnings, frameworks, insights - let's go!

    1:1 SUPPORT INTERVIEW-TO-CONTENT

    Clarity. Story. Strategy. Visibility.

    Not a course. Not a programme. Not a template. The Visibility Session is a 60min storytelling experience - built entirely around you, your story and the people you're meant to serve. Delivering you 30 days of content, done.

    Explore Story Sessions

    "I Put Everyone's Name But Mine"

    We talk about imposter syndrome like it's a feeling. It's not just a feeling. It's a behaviour. And the behaviour is this — we do the work, we believe in the work, and then at the last moment we hide the author. We ghostwrite our own invisibility. Then we wonder why no one finds us.I spent 20 years in marketing, building brands for major companies. Yet - when it came to promoting myself - I froze.The microphone is the cure. Not confidence first - not performance first, no. Just a conversation. Confidence comes after you speak, not before. You don't wait until you're ready. You speak your way into readiness.

    5.0

    Real Women, Real Results

    Vanessa N.

    SEO Expert

    C. L.

    Senior Management Executive Media

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    P. V.

    Executive Assistant & Creative

    How you'll be supported

    I’m like having a brand strategist, energy worker, and recruitment insider on your team – all rolled into one.

    5 Star Reviews Real Women, Real Results

    Holistic Career Mentoring 1:1

    Perfect for: soul-led women in transition, standing at the edge of change, carrying careers, cities, or versions of themselves they’re no longer sure fit. I help mothers build work that honours who they are, so they model self-trust and self-determination for their kids. Apply here, and let’s see if I’m the right fit to help!

    Book Free Strategy Call
    Self-Sabotage Your Career and How to Stop
    What is Tameana? Energy vs Vibration vs Frequency Explained

    Tameana Energy Work

    Perfect for: women carrying the mental overload so they start to feel peaceful and rested, and connect with their soul and purpose. Tameana is a high frequency vibrational practice. It works works on your vibration, energy and frequency. It moves how you feel, what you send out to others and supports you to attract the right frequencies to you so that you can move toward what you wish for.

    Learn about Tameana

    21 Days to What's Next

    Perfect for: Coming June 2026: “What's Next in 3 Weeks” opens as our first small group cohort: for mothers who know they want change but can’t figure out what. We systematically eliminate the fog so you can make clear decisions about your next chapter.3 Weeks Activation Program (GROUP + 1:1)

      Visibility and Brand Strategist / Coach
      The weekly nudge back 2 You

      WHAT'S NEXT WEEKLY

      A weekly newsletter and your “brave pause” guiding you from mental overload to knowing what you want again.

        Join a strong community of soul-led moms who take 5 minutes a week to pause, reconnect, and rediscover their what’s next. 

        5 Star Reviews on Apple and Spotify Podcasts

        Episode 14: From Corporate Burnout to Soul-Aligned Purpose: How Kinesiology Changed Everything for Melanie Herzog.

        Melanie helps overwhelmed mums with a holistic approach for emotional, mental and physical wellbeing. Kinesiology EFT Access Bars® combining different modalities. After leaving corporate world behind Melanie started building her practice and business visibility gradually.

        Authentic Visibility & Marketing for Women over 40 Starting a Service-Based, Holistic Health or Somatic Business

        Each week I sit down with women in business who turned their next chapter into visible, meaningful work - and found a way to be seen without losing themselves in the process.

        Brands that trusted my Work

        Mama, what's blocking your next career move?

        Discover the hidden blocker that’s been stealing your time, your energy, and your sense of you.
        Get a research-backed snapshot of what’s holding you back, and one simple way to move forward.

        CONNECT TO YOUR MOST POWERFUL SELF MEDITATION

        Here is my free gift that I created for you: a prerecorded session that'll help you connect with your highest version. Just imagine waking up each day feeling confident about where you're going!

        FREE DOWNLOAD

        Your Next Chapter Starts Here—Together.

        Motherhood has changed everything for you but it doesn't mean you have to lose yourself on the way. Connect with like-minded women, overcome creative or business blocks, and build confidence together.

          Workshops & Retreats

          Breakfast Club 26/9/25

          Location: Palma, MallorcaWhat: Create Your Next Chapter

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          2025

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          holistic conscious career coaching for women

          A good holistic career coaching involves a comprehensive approach that considers your previous work-life and experience and help you find a fulfilling career that aligns with your values and passions, not just your professional goals. It is supported by actionable practical strategies and a roadmap with clear measurable goals.

          We do all that – but Mama, what’s next isn’t just focussed on exploring your ideal work-scenario. The idea of our holistic approach is to deepen your connection with intuition and your own inner guidance system and your gut instinct. We want to support you in creating better energetic alignment through meditation and high vibrational practices. In turn this allows you to reconnect with your inner guidance every time you feel a change coming in the future – you start to trust yourself and your inner voice.

          Meaningful and purposeful work for mothers can take many shapes and forms. It can be found in the traditional role of a stay-at-home mom as much as a well-paid executive position in a corporate role. As a mother you are a lighthouse. So if your work fulfils you and lights you up – you light the path for everyone around you.

          Too many mothers stay in roles and life’s they have long outgrown. Or they lead life’s that are based solely on their partners wishes and focussed on their families. Don’t wait until your kids are grown and leave an empty nest along with an empty life. That’s why we are here to help moms reconnect with what they truly want and figure out what’s next. Whether that’s taking care of your family or a new career path or starting something of your own—so their work fits your life and feels meaningful.

          For us, a holistic conscious career coaching means working at the intersection of spirituality and expert career advice.

          Helping working women build meaningful purposeful careers

          Melanie’s mission is to help working mothers build purposeful meaningful work-lives.

          Because – You’re not just a mom. You’re a lighthouse. When you follow your truth, when you live and work with integrity and meaning, everyone around you benefits too. So Mama, What’s Next? helps you reinvent your work and life—on your terms.

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          At Mama, What’s Next? we’re here to celebrate, support, and walk alongside you as you rediscover your next chapter. Because when you thrive, your light leads the way for everyone else around you.

          We support modern mothers in the in-betweenwhen your career no longer fits, your identity is shifting, and something deeper is calling. We help you reconnect with your inner guidance system and create a work-life that feels expansive, meaningful, and feels like you.

          Given our own personal experience as a highly sensitive scanner personality, multihyphenate and purpose-driven moms who want to blend motherhood with creative or professional fulfillment seem to be our focus.

          conscious holistic career coaching by Mama, what's next?

          At Mama, What’s Next? we’re here to celebrate, support, and walk alongside you as you rediscover your next chapter. We are a content platform, community and offer career guidance and consulting.

          When we work with you in a career mentoring capacity we do offer guarantees for our service. We are determined to support positive change and impact in your life and if you have truly tried the system, and if it doesn’t work, and you get no results – even though you participated in exercises in a meaningful way – then you can get your money back.

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          Sunny Chapter. The best marketing isn’t created. It’s uncovered.

          Your perspective is your greatest assets. We help you become known for what only you can do.

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